When you think of the top brand names for tech out there, all begging for your hard earned cash, you're probably thinking of Apple, Samsung, and Microsoft. You're more than likely going to be thinking of those brands specifically. With their massive marketing campaigns it's no wonder that's just the way it is. But despite some great marketing we all have heard that news that Microsoft has been somewhat lacking in the sales department. There is however no lack of competitors that have picked up on this and started taking shots at the larger name brands. Companies like Lenovo are coming up with commercials, and overall marketing tactics, that are taking on the old school tech giants and pointing out legitimate facts.
That being said, Lenovo seems to have their ducks in a row in terms of what they have to offer right now. Is it enough to take on the top dog though?
The Lenovo Yoga Pro 3
Lenovo prides itself on their Yoga line, mainly because of the devices remarkable ability to do Yoga... sort of. Essentially this name means that the device can bend in ways that a typical laptop couldn't and comes with touch screen capabilities to boot. This laptop is able to have it's screen bend all the way back to the point that the keyboard and the screen are facing back to back. You have the laptop's "tablet" mode where it could function as a laptop, and then you have the tent mode for when you'd like to watch movies or videos without holding the device. It's a laptop and tablet all in one, without the detachable keyboard niche. What's holding it back from really taking on Apple's Macbook Air? Let's just say $900 sounds a lot better for a product, than $1,300.
The Lenovo Yoga Tablet 2 Pro
When you think of tablets, you probably don't think about them including built-in projectors. With Lenovo's Yoga Tablet 2 Pro, that's actually exactly what you're getting though. This tablet comes in with a built-in pico projector that can throw a 50-inch theater image on any surface. Nifty? Completely. Necessary? Debatable. Yes, there are many implications that could be utilized with this device. Don't want to use your company's projector to get your presentation done? This tablet can display your presentation for you, and store everything else you may need. Do you just want to have a relaxing night with some friends watching cat videos and eating pizza? Well you can do that too if that's what you choose. The tablet itself has a 15 hour lifespan when not throwing images on walls. Not a bad life for a tablet at all, and again, the business uses for this really justify the use of the projector.
Is It Enough?
Lenovo might have laptops that bend and turn in to tablets. They might have tablets that have projectors built into them. The only problem is that they're missing one crucial element; the fanbase. The market is flooded by the 3 main top tier competitors in the market and Lenovo just isn't one of them. This, in no way, suggests that their products are bad in any way shape or form. The fact that Apple still holds the largest portion of the consumer tech market means that it's just that much harder for the other two companies, and even more so for sister companies like Lenovo. The fact that they're using Microsoft's financial backing to create commercials that go up against the tech giant does say something about the company and it's products, however.
There is no sure fire way to say whether or not Lenovo's products will hold a candle to Apple's product line, but if you're able to stand up to Apple, that shows that there is some merit there.
Without a doubt though, Lenovo is definitely stepping up their game, and people should be on the lookout.
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The sales of Chromebooks are expected to exceed 5 million this year. The simple to use laptops with low costs are making a big impact on its competitors across the nation. Chromebooks will still remain a niche player and sales of laptops by Google Chrome OS is suppose to triple to 14.4 million by 2017. So if that prediction is true, Chromebooks would then represent 5% of all personal computers selling in 2017.
The Chromebook is the quickest personal computer to buy, prices vary from $220-300, making it an easy decision to buy if a computer is needed as soon as possible. Even though the notebook market in not doing as well as everyone hoped, the OEM's are trying to find the most accurate solution. Back in 2007, windows launched Netbooks, the cheap, lightweight and underpowered laptops. They peaked in 2009 but then fell vary quickly in 2010-2011. During that time they did however capture about 20% of the portable PC market, so now people believe history will repeat itself with Chromebooks.
With the expected increase in sales over the next few years, the hardware will steal share from Windows, and this is why Microsoft is concerned about the rise. At the moment, Microsoft certainly sees Chromebooks as a threat even when shipment levels are low. Because of this, the company has already ran anti-Chromebook advertisements and pledged to redefine values with laptops as low as $199. The low-pricing strategy will be driven by several factors including Windows 8.1 with Bing, or having a major discount with Windows licensing. But how much of a threat Chromebooks pose is unclear at this time, but 5% of sales is 5%, which is nearly as much as Apple's Mac current market share. Google might be able to boost sales even more if it expands distribution internationally. In 2013, just 82% of Chromebooks sold were North American customers. So what if more low priced Chromebooks were available to more regions globally? Not a bad idea to think about.
For now, all predictions are unclear, and it is possible that 2014 sales will turn out to be higher than expected.
Acer recently revised its estimates and, as of right now, doesn't expect "explosive growth" for Windows 8 devices when the operating system launches in October. The CEO of Acer also cited a lack of consumer interest as one of the primary reasons for the new estimate. Acer CEO J.T. Wang was cited saying, "We are still waiting for the signal of the consumers' enthusiasm."
Acer is currently the world's third largest PC vendor and originally expected high growth for the company during the second half of this year. In particular, Acer believed that Windows 8 would help usher in a plethora of new notebooks and tablet devices to the market.
However, the rocky global economy and the uncertainty of the Windows ecosystem have Wang believing that the company will most likely see medium growth. "We see that a lot of PC brand companies and also the channels have a cautious attitude," Wang added. "Although everyone is preparing for the Windows 8 launch, but still there is a lot of reservation, and so we do not see the momentum for very explosive growth has been accumulated."
These "doom and gloom" remarks from Wang don't really surprise anybody though. Wang was quoted earlier asking Microsoft to not sell its own Windows 8 tablet, known as the Surface tablet, as it would hurt the PC vendor partners that Microsoft does business with, including Acer.
Apple currently dominates the tablet market with its juggernaut iPad. Things like iPad rentals have been soaring recently, along with other tablet and laptop rentals, and I would expect that number to increase with the release of the Surface tablet. Rentacomputer.com sees the influences that certain products have on the technology industry and the iPad definitely paved the way for things like Microsoft's Surface tablet.
Many people are looking to the Surface to dethrone Apple's iPad. Many have tried and the closest (in my opinion) anyone has come has to be Samsung and the Galaxy Tab. Unfortunately, Samsung and Apple are in a huge patent war right now so we can see how well that worked out. But maybe the Surface tablet has what it takes, we can only wait and see.
Source: PC World - Acer Does Not Expect 'Explosive Growth' for Windows 8 Later This Year
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